Positioning Sprint
€4,500A focused two-week sprint: audience, differentiation and message pillars.
approx. 2 weeks
BRAND
Brand Strategy & Positioning
One usable working document — audience, differentiation, message pillars, tone — that any future designer, copywriter or hire can be handed and align to immediately.
from €4,500
WHO THIS IS FOR
Businesses that already have a name and a logo, but sound interchangeable with their category — every page says something slightly different.
Teams about to reposition, who need the 'why' settled before the 'what.'
Founders bringing on a first marketing hire or agency, who need something concrete to hand them on day one.
Anyone tired of re-explaining the brand differently on every call.
WHAT'S INCLUDED
Discovery
stakeholder interviews, competitor and category audit.
Strategy
audience definition, differentiation statement, message pillars, tone-of-voice notes.
Document
a single working document, written in plain language, not a slide deck.
Handover
a working session to align your team to it.
HOW IT RUNS
Scope
We agree what 'settled' looks like before we start.
Design
Interviews and research, distilled into draft positioning.
Refine
One structured review round with your team before it’s final.
Deliver
The document, plus a working session so it gets used, not filed.
STUDIO PROJECT
Halde — a self-initiated positioning exercise for a sustainable furniture studio concept, carried through to a working website, to show the document actually shapes decisions downstream rather than sitting in a drawer.
See the full case studyPACKAGES
Brand Strategy Programme
€9,500The full programme: interviews, category audit and a complete positioning document with tone-of-voice guidance.
approx. 4–5 weeks
What moves the price
Number of stakeholders to interview; whether category research starts from scratch or builds on existing material; how many channels the message architecture needs to cover.
Prices shown are net; 19% German VAT is added at checkout (reverse charge applies automatically for valid non-DE EU VAT IDs).
FAQ
Isn't strategy just consultant talk?
Not the way we write it. Every deliverable is concrete language you can put in a sentence tomorrow — not a framework diagram that needs its own explanation.
We already have brand guidelines — do we need this too?
Guidelines usually cover the how (logo, colour). This covers the why (audience, differentiation, tone) — the document guidelines are supposed to follow from.
Can this run alongside a logo or website project?
Yes, and it usually should — positioning settled first makes every design decision after it faster and more defensible.
RELATED SERVICES
Settle the 'why' before the next design decision.
support@spirit2design.com · +49 178 1845704