Starter Identity
€1,800Logo, a two-colour palette, one typeface pairing and a one-page usage note.
approx. 2–3 weeks
BRAND
Brand Identity & Logo Design
A small, coherent identity system — mark, colour, type and a usage guide — that your own team can apply consistently, without calling us every time.
from €1,800
WHO THIS IS FOR
Founders about to launch, with no mark yet.
Teams whose current logo came from a template, a one-off freelancer file, or a DIY tool — and breaks the moment it meets a second context.
Businesses that already look inconsistent across their own materials — one thing on the sign, another on the invoice, a third on social.
Anyone who wants a mark with rules behind it, not just a file.
WHAT'S INCLUDED
Discovery
brand audit, competitor scan, one scoping call.
Design
logo concepts, typography pairing, colour system.
System
usage guide (do/don’t, clear space, colour codes, backgrounds), source files (SVG, PDF, PNG, favicon-ready mark).
Handover
a walkthrough call so your team knows how to apply it.
HOW IT RUNS
Scope
We confirm the fixed price and gather your existing materials.
Design
You see logo directions, not a single take-it-or-leave-it option.
Refine
Two structured revision rounds on the chosen direction.
Deliver
Files and the usage guide, handed over on a call.
STUDIO PROJECT
Feldkorn — a self-initiated concept identity for an independent bakery, built to prove the system survives past the logo: signage, packaging and a stationery set, all from one small rule set.
See the full case studyPACKAGES
Complete Identity System
€4,900The full system: primary and secondary marks, extended colour, type hierarchy and a multi-page usage guide.
approx. 4–6 weeks
What moves the price
Number of applications to design beyond the core mark (packaging, signage, vehicle livery); how many stakeholders are in the approval loop; whether existing brand assets need to be audited and reconciled first.
Prices shown are net; 19% German VAT is added at checkout (reverse charge applies automatically for valid non-DE EU VAT IDs).
FAQ
Why not just hire a freelancer for a few hundred euros?
A freelancer sells you a file. This is a system — rules for colour, type and usage — so the mark still works correctly on the fifth thing you put it on, not just the first.
Why not a big Hamburg agency instead?
You’d get the same level of senior attention here, without the six-week onboarding process or the agency-scale invoice that comes with it.
Do we own the final files outright?
Yes — full usage rights transfer on final payment, stated plainly in Terms.
RELATED SERVICES
Start with the mark that has to work everywhere.
support@spirit2design.com · +49 178 1845704